They have to hook you in, make you want to continue the journey, and imply that the time spent won't be a waste. That's a lot of value judgment riding on a few words. Then there's a philosophical question regarding what is, or isn't, of "value". Further complicating matters is that the concept of what is of 'value' shifts. A divertissement on a mildly stressful day may have enormous value, but try one's patience at other times.
Once upon a time in Hollywood, there was a low budget studio known as American International Pictures (A.I.P.). It was created in 1954 to make inexpensive movies which would be sold as double bills. Enter a new film producer named Roger Corman, who had a picture called "The Fast and the Furious', filmed on a $50,000 budget in 10 days. Distribution rights went to AIP after they promised Corman enough money to make two more movies. 'The Fast and the Furious' became AIP's first release. AIP turned out a series of schlock sci-fi atomic bomb monster movies, teenage hot rod rock and roll movies, beach party movies, and a series based on Edgar Allen Poe stories. It was also a training ground for folks who would later become major industry talent. In 1970, Corman started his own company, New World Pictures. New World continued the AIP style, made schlock, and did it on the cheap. In the process, they provided a training ground for more folks who would become major industry talent (the late Jonathan Demme, Ron Howard, Joe Dante, etc.), and added a pick up distribution arm for films by European directors like Fellini and Bergman. 'Hollywood Boulevard' was made on a bet. In 1976, producer Jon Davison bet Roger Corman that he could still turn out a movie as cheaply, and in as little time, as anything Corman had done. Corman took the bet, and gave Davison 10 days and $50,000. Twenty years had passed since 'Fast and Furious', and that amount wasn't going to go as far. Davison knew he would need to reuse footage from other New World movies. He'd made the bet in cahoots with the two guys who had been editing New World's trailers: Joe Dante (Gremlins), and Alan Arkush (Rock and Roll High School). It became the first directing job for both. The movie was shot on what used to be known as 'short ends', film left over after a scene was shot. Such pieces were saved and sold to low budget filmmakers. They didn't just purloin footage from other movies by the way, they also made good use of costumes and props from low budget classics like 'Death Race 2000', 'Battle Beyond the Sun', 'Big Bad Mama' (a personal favorite), 'Night Call Nurses', and etc.
| Miracle Pictures. If it's a good picture, it's a Miracle. |
The bad jokes, the funny jokes, and the 'in jokes' fly fast and furious. There are cameos tucked in here and there; at one party, Forrest J. Ackerman could be spotted off to one side. Mr. Ackerman was the editor of 'Famous Monsters of Filmland', a magazine to which many of my generation, including myself, were devoted. I have heard that in one particular scene, in which a familiar looking creature is seen reading the script for 'Atomic War Brides' before throwing it into a toilet, future director Jonathan Demme played 'Godzina'. By the way, in an interview segment, Bartel's director discusses his upcoming project, 'Atomic War Brides' and notes, “What we’re trying to do here is combine the legend of Romeo and Juliet with high speed car action and a sincere plea for international atomic controls in our time.”
In the film there a production assistant named 'Scotty', a blond guy with an easy smile. The part was played by Jonathan Kaplan, who had already directed a few exploitation titles for Corman, and who would soon get serious attention with one of my favorite independent titles of that era, 'Over the Edge'. He would go on to direct 'Heart Like a Wheel', and 'The Accused'. Just as a by the by, one of the jobs in the movie he seems to enjoy is turning a firehouse on a bevy of starlets in a wet t-shirt contest.













































